Maurin Quina Poster Value Guide

The 1906 Maurin Quina poster is a masterpiece by Leonetto Cappiello, the 'Father of Modern Advertising,' who revolutionized the industry by using imaginative symbols over literal depictions. This vibrant lithograph features a mischievous green devil uncorking a bottle, a bold visual metaphor for the absinthe-like aperitif that became an instant icon of French Belle Époque art.

What Is Maurin Quina Poster Worth?

The typical price range for Maurin Quina Poster is $5,000 - $9,000 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:

• The vibrancy of the 'green devil' ink, as fading from UV exposure significantly reduces the market price.
• The presence of professional linen backing, which preserves the fragile paper and enhances display stability.
• Overall paper condition, specifically the absence of major tears, foxing, or loss within the central image area.
• Provenance and authenticity, as original 1906 printings command a premium over later mid-century reproductions.

How to Identify Maurin Quina Poster?

• Verify the artist signature 'L. Cappiello' typically located in the lower margin of the lithograph.
• Check for the printer's mark, usually 'Percival et Cie, Paris,' which is standard for original 1906 editions.
• Examine the paper quality for signs of age-appropriate oxidation and the specific texture of early 20th-century stone lithography.
• Confirm the dimensions align with the standard large-format French advertising sizes, approximately 47 by 63 inches.

History of Maurin Quina Poster

Leonetto Cappiello, known as the 'Father of Modern Advertising,' created this striking poster in 1906. It revolutionized advertising by moving away from literal representations to imaginative and memorable symbols. The green devil, a vibrant and energetic character, became synonymous with the Maurin Quina brand, helping it achieve widespread recognition and cementing Cappiello's legacy in poster art.