Aunt Jemima Country Rich Syrup Value Guide

- Period
- 2010-2020
- Origin
- United States
- Materials
- Plastic, syrup
- Category
- Aunt jemima collectibles
This 24 fl oz plastic bottle of Aunt Jemima Country Rich Syrup represents the final era of a brand identity that spanned over 130 years before its 2020 retirement. It is highly collectible as a historical artifact marking the transition from the controversial minstrel-based imagery to the modern Pearl Milling Company branding.
What Is Aunt Jemima Country Rich Syrup Worth?
The typical price range for Aunt Jemima Country Rich Syrup is $165 - $165 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:
- Condition of the adhesive labels, specifically looking for a lack of peeling, fading, or syrup staining.
- Presence of the original contents; unopened bottles with the factory seal intact command a premium price of $165.
- The specific era of the logo, with bottles produced just prior to the 2020 rebranding announcement being the most sought after.
- Structural integrity of the plastic bottle, including the absence of dents or sun-bleaching from improper storage.
How to Identify Aunt Jemima Country Rich Syrup?
- Verify the 'Country Rich' sub-brand label which features the updated 21st-century portrait of Aunt Jemima.
- Check for the 24 fl oz (710 ml) volume marking on the lower front of the plastic bottle.
- Ensure the back label contains the Quaker Oats Company distributor information and a pre-2021 expiration or production date.
- Look for the specific red flip-top cap and the contoured 'easy-grip' plastic bottle shape characteristic of the 2010s.
History of Aunt Jemima Country Rich Syrup
Aunt Jemima was a brand of pancake mix and syrup, originally established in 1889. The brand's image and name, based on a minstrel show character, became a subject of controversy due to its racist origins. In 2020, Quaker Oats, the parent company, announced the rebranding of Aunt Jemima to Pearl Milling Company to remove the racially insensitive imagery and name. Bottles with the original Aunt Jemima branding, especially those nearing the end of the brand's existence, have become collectible items due to their historical significance.
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