Benrus Ladies Watch Value Guide

- Period
- 1960-1970
- Origin
- United States
- Materials
- Gold-plated metal, glass
- Category
- Benrus watch
This 1960-1970 Benrus ladies' watch is a prime example of the elegant dress watches produced by the Lazrus brothers before the company ceased operations. Its distinctive oval face and textured mesh band represent the mid-century transition from military utility to high-fashion American horology.
What Is Benrus Ladies Watch Worth?
The typical price range for Benrus Ladies Watch is $100 - $150 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:
- The physical condition of the gold plating, specifically looking for 'brassing' or wear-through on the mesh band and lugs.
- The operational status of the movement, as Benrus was known for innovative self-winding and durable manual calibers.
- Clarity of the glass crystal; deep scratches or cracks significantly reduce the $100-$150 market estimate.
- Originality of the components, including the crown and the specific textured pattern of the integrated metal strap.
How to Identify Benrus Ladies Watch?
- Check the dial for the 'Benrus' logo, typically located just below the 12 o'clock position.
- Inspect the case back for gold-plating hallmarks and the specific model serial numbers common to 1960s production.
- Verify the presence of the original textured mesh band, which should integrate seamlessly with the gold-plated oval case.
- Look for the 'Swiss' or 'US' movement markings inside the case, reflecting the brand's New York origins and global sourcing.
History of Benrus Ladies Watch
Benrus was founded in New York City in 1921 by three brothers: Benjamin, Ralph, and Oscar Lazrus. The company quickly gained a reputation for producing durable and stylish watches. During World War II, Benrus was a major supplier of watches to the U.S. military. After the war, Benrus continued to thrive, producing a wide range of watches for both men and women. The company was particularly known for its elegant dress watches and its innovative self-winding movements. Benrus eventually ceased operations in the late 1960s, but its watches remain popular with collectors today.
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