Benrus Ultrasteel Watch Value Guide

The Benrus Ultrasteel represents a later chapter in the storied history of the Benrus Watch Company, founded in 1921 by the Lazrus brothers. This 1990s model showcases the brand's transition into the quartz era while maintaining the durability standards established during their years as a US military supplier.

What affects the value of Benrus Ultrasteel Watch?

• The physical condition of the gold plating, as wear or 'brassing' can lower the $50 valuation.
• Operational status of the quartz movement and the cleanliness of the battery compartment.
• Originality of the brown leather strap and the clarity of the crystal over the gold-tone dial.
• Market demand for 1990s American-branded timepieces compared to earlier mechanical military models.

How to Identify Benrus Ultrasteel Watch?

• Verify the 'Ultrasteel' branding printed clearly on the gold-tone dial.
• Check the case back for the stainless steel construction and Benrus logo hallmarks.
• Confirm the presence of a quartz movement, consistent with 1990s production standards.
• Inspect the gold plating for uniform color and the original brown leather strap attachment.

History of Benrus Ultrasteel Watch

Benrus Watch Company was founded in New York City in 1921 by three Romanian-born brothers: Benjamin, Ralph, and Oscar Lazrus. They aimed to create watches that combined Swiss craftsmanship with American innovation. During World War II, Benrus produced watches for the US military, known for their durability and reliability. The company experienced a decline in the 1970s with the rise of quartz movements, but its vintage mechanical watches remain highly sought after by collectors for their quality and historical significance.