Bulova President Watch Value Guide

The Bulova President series served as a flagship line for the brand, representing a luxury choice for the mid-century professional. This specific model is highly collectible for its distinctive 'tiered' or 'stepped' lugs, which bridge the gap between late Art Deco aesthetics and mid-century modern design.

What affects the value of Bulova President Watch?

• The physical condition of the 10K gold filled bezel, specifically looking for 'brassing' or wear-through on the lug edges.
• The mechanical functionality of the movement and the presence of original internal brass components.
• The clarity and preservation of the sub-second dial and the original Art Deco style numerals.
• Market demand for the specific 1948-1954 production window, which currently commands prices between $350 and $385.

How to Identify Bulova President Watch?

• Look for the signature rectangular tank case with tiered or stepped lugs and a dedicated sub-second dial.
• Verify the 10K gold filled bezel construction paired with a durable stainless steel case back.
• Check for the Bulova signature on the dial and movement, consistent with American horology standards of the 1948-1954 era.
• Inspect the acrylic crystal for the specific curvature typical of late 1940s and early 1950s President models.

History of Bulova President Watch

The Bulova President series was a flagship line for the company during the mid-20th century, often marketed as a luxury choice for the professional man. This specific model, featuring 'tiered' or 'stepped' lugs, reflects the transition from late Art Deco to mid-century modern design. Bulova was a pioneer in American horology, famously airing the first-ever television commercial in 1941.