Coca-Cola Button Sign Value Guide

The 1950s Coca-Cola Button Sign is a quintessential piece of Americana, originally used as a way-finding marker for diners and gas stations. This specific oval variant is highly collectible for its durable porcelain-enamel finish and the inclusion of the iconic contour bottle imagery.

What affects the value of Coca-Cola Button Sign?

• Surface condition is paramount, with values reaching $250 for signs with minimal porcelain loss or 'flea bites'.
• The vibrancy of the red pigment and the clarity of the white script significantly impact the final price.
• Presence of original mounting hardware or lack of significant rusting on the reverse side.
• Authenticity of the 1950s United States manufacturing marks versus modern reproductions.

How to Identify Coca-Cola Button Sign?

• Verify the heavy porcelain-enamel coating on the steel base, which should feel thick and glass-like.
• Check for the specific 1950s-era Coca-Cola script logo and the detailed contour bottle graphic.
• Look for authentic mounting holes and signs of age-appropriate 'shelving' or chipping around the grommets.
• Confirm the oval dimensions, as these were less common than the standard circular button designs.

History of Coca-Cola Button Sign

Coca-Cola button signs, named for their circular or oval shape resembling a button, were a ubiquitous form of advertising for the beverage giant during the mid-20th century. These signs were often displayed on general stores, diners, and gas stations, serving as prominent way-finding markers for thirsty customers. The design featuring the contour bottle emerged after the bottle's widespread adoption, solidifying its place in American pop culture.