Coca-Cola Button Sign Value Guide

Sold at Auction: Coca - Cola Button Sign - metal 48" diam.
Coca-Cola Button Sign
Estimated Value
$150 – $250
Period
1950s
Origin
United States
Materials
Porcelain enamel on steel

The 1950s Coca-Cola Button Sign is a quintessential piece of Americana, originally used as a way-finding marker for diners and gas stations. This specific oval variant is highly collectible for its durable porcelain-enamel finish and the inclusion of the iconic contour bottle imagery.

What Is Coca-Cola Button Sign Worth?

The typical price range for Coca-Cola Button Sign is $150 - $250 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:

  • Surface condition is paramount, with values reaching $250 for signs with minimal porcelain loss or 'flea bites'.
  • The vibrancy of the red pigment and the clarity of the white script significantly impact the final price.
  • Presence of original mounting hardware or lack of significant rusting on the reverse side.
  • Authenticity of the 1950s United States manufacturing marks versus modern reproductions.

How to Identify Coca-Cola Button Sign?

  • Verify the heavy porcelain-enamel coating on the steel base, which should feel thick and glass-like.
  • Check for the specific 1950s-era Coca-Cola script logo and the detailed contour bottle graphic.
  • Look for authentic mounting holes and signs of age-appropriate 'shelving' or chipping around the grommets.
  • Confirm the oval dimensions, as these were less common than the standard circular button designs.

History of Coca-Cola Button Sign

Coca-Cola button signs, named for their circular or oval shape resembling a button, were a ubiquitous form of advertising for the beverage giant during the mid-20th century. These signs were often displayed on general stores, diners, and gas stations, serving as prominent way-finding markers for thirsty customers. The design featuring the contour bottle emerged after the bottle's widespread adoption, solidifying its place in American pop culture.

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