Coca-Cola Regulator Wall Clock Value Guide

The Coca-Cola Regulator Wall Clock from the 1920-1940 era is a premier example of American point-of-sale advertising, blending functional horology with iconic branding. These oak-cased timepieces were commissioned from manufacturers like International Time Recording Co. to serve as permanent fixtures in general stores and pharmacies.

What Is Coca-Cola Regulator Wall Clock Worth?

The typical price range for Coca-Cola Regulator Wall Clock is $300 - $450 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:

• Condition of the original painted metal dial and the clarity of the Coca-Cola branding.
• Operational status of the internal brass and steel mechanical movement and pendulum.
• The preservation of the oak wood finish and the presence of original glass panels.
• Rarity of the specific manufacturer mark, such as those from the International Time Recording Co.

How to Identify Coca-Cola Regulator Wall Clock?

• Verify the presence of a solid oak wood case and a glass front displaying the visible brass pendulum.
• Check for the specific Coca-Cola logo style consistent with the 1920-1940 period on the painted metal dial.
• Inspect the mechanical movement for brass and steel components typical of early 20th-century American clockmakers.
• Look for signs of authentic aging on the painted dial, as modern reproductions often lack the fine crazing of original metal faces.

History of Coca-Cola Regulator Wall Clock

Advertising regulator clocks were widely used by companies in the early to mid 20th century to promote brands in stores and public spaces. Clockmakers like International Time Recording Co. and others produced oak-cased regulator clocks with large dials and visible pendulums; Coca-Cola commissioned many such clocks as point-of-sale advertising. These clocks combine practical timekeeping with iconic branding and are popular with collectors of advertising memorabilia and horology enthusiasts.