Fire-King Esso Tiger Mug Value Guide

The Fire-King Esso Tiger Mug is a quintessential piece of 1960s Americana, produced by Anchor Hocking to support the 'Put a Tiger in Your Tank' marketing blitz. These D-handle milk glass mugs are highly collectible for their connection to the Humble Oil and Refining Company's transition into the modern Exxon brand.

What affects the value of Fire-King Esso Tiger Mug?

• The presence of chips, cracks, or 'flea bites' on the rim or handle significantly reduces value.
• The glossiness of the milk glass; 'dishwasher haze' or dullness lowers the price point.
• The vibrancy and completeness of the tiger graphic, as fading or scratches to the enamel are common.
• Market demand for petroliana and 1960s advertising memorabilia.

How to Identify Fire-King Esso Tiger Mug?

• Check for the 'Anchor Hocking Fire-King' embossed heat-proof mark on the bottom of the mug.
• Verify the specific tiger illustration, which is distinct from the Kellogg's Tony the Tiger character.
• Look for the classic D-handle shape characteristic of 1960s Fire-King milk glass production.
• Ensure the graphic is applied in vibrant orange and black enamel rather than a modern decal.

History of Fire-King Esso Tiger Mug

In 1964, Esso launched its highly successful advertising campaign 'Put a Tiger in Your Tank.' To support the promotion, Anchor Hocking produced these Fire-King milk glass mugs featuring the iconic tiger character. While often confused with Kellogg's Tony the Tiger, this specific illustration was the face of the Humble Oil and Refining Company's global marketing blitz for years before the brand transitioned to Exxon.