George Wallace Presidential Campaign Button Value Guide

The 1968 George Wallace presidential campaign button is a significant artifact from one of the most impactful third-party runs in American history. Representing the American Independent Party, these buttons symbolize Wallace's populist and segregationist platform that captured five states and millions of working-class votes.

What Is George Wallace Presidential Campaign Button Worth?

The typical price range for George Wallace Presidential Campaign Button is $15 - $25 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:

• Condition of the surface, as scratches, foxing on the paper, or rust on the tin reverse can lower the value.
• Rarity of the specific design, with unique regional variations or 'Wallace/LeMay' running mate buttons often fetching higher prices.
• Size of the button, ranging from standard small lapel pins to larger, more desirable 'flasher' or jumbo versions.
• Presence of original mounting pins and the lack of significant fading from sun exposure.

How to Identify George Wallace Presidential Campaign Button?

• Look for the 'American Independent Party' or 'Wallace for President' slogans typical of the 1968 campaign cycle.
• Verify the construction materials, which should consist of a tin base with a paper lithograph or plastic-covered face.
• Check for a union bug or manufacturer's mark on the edge or reverse side, common for political buttons of this era.
• Confirm the imagery features a high-contrast portrait of George Wallace or his signature red, white, and blue color scheme.

History of George Wallace Presidential Campaign Button

George Corley Wallace Jr. was an American politician who served as the 45th governor of Alabama for four terms. He ran for president four times, most notably as a third-party candidate in 1968. His campaign focused on populist and segregationist themes, appealing to working-class white voters concerned about civil rights and social change. While he did not win the presidency, his strong showing in 1968, winning five states, demonstrated significant discontent within the electorate and influenced the political landscape for decades to come. Campaign buttons like this one were a common form of political memorabilia, allowing supporters to visibly express their allegiance.