Johnson-Humphrey 1964 Campaign Button Value Guide

This 1964 campaign button represents the landslide victory of Lyndon B. Johnson and Hubert H. Humphrey over Barry Goldwater. It is a significant artifact from the era of the Great Society and the Civil Rights Act, marking LBJ's first full-term bid after the Kennedy assassination.

What Is Johnson-Humphrey 1964 Campaign Button Worth?

The typical price range for Johnson-Humphrey 1964 Campaign Button is $20 - $30 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:

• Physical condition, specifically the lack of rust on the metal back or foxing on the paper.
• The clarity and vibrancy of the original 1964 campaign colors and portraits.
• Presence of a specific manufacturer's hallmark or union bug on the edge or reverse.
• Overall demand for memorabilia from the 1964 landslide election cycle.

How to Identify Johnson-Humphrey 1964 Campaign Button?

• Look for high-quality lithography or paper inserts under a clear celluloid or plastic cover.
• Check the reverse side for a functional metal safety pin attachment and potential manufacturer marks.
• Verify the presence of both Lyndon B. Johnson and Hubert H. Humphrey's portraits or names together.
• Ensure the materials consist of the period-accurate combination of metal, paper, and plastic.

History of Johnson-Humphrey 1964 Campaign Button

President Lyndon B. Johnson, having assumed the presidency after John F. Kennedy's assassination in 1963, sought a full term in 1964. He chose Hubert H. Humphrey as his running mate. Their campaign focused on social reform and civil rights, leading to a landslide victory against Republican Barry Goldwater. Campaign buttons like this one were a popular and visible means of showing support for candidates during this era.