Look Savings Medallion Value Guide

The Look Savings Medallion is a distinctive bimetallic promotional token issued by Look Magazine during the 1960s and 1970s as part of their subscription marketing campaigns. These pieces are highly collectible for ephemera enthusiasts because they mimic the aesthetic of high-value currency while serving as a unique relic of mid-century American publishing history.

What affects the value of Look Savings Medallion?

• Condition of the metal, specifically looking for the absence of tarnish or wear on the brass center.
• The presence of original promotional packaging or accompanying subscription mailers.
• Overall luster and clarity of the stamped lettering on both the nickel and brass components.
• Current demand among collectors of magazine memorabilia and bimetallic exonumia.

How to Identify Look Savings Medallion?

• Verify the bimetallic construction featuring a gold-colored brass center and a silver-colored nickel outer ring.
• Check for the 'Look' magazine branding and 'Savings Medallion' text inscribed on the surface.
• Confirm the origin as United States, typically dating between 1960 and 1970.
• Note the absence of legal tender denominations, as these were strictly private promotional tokens.

History of Look Savings Medallion

These medallions were part of a promotional campaign by Look Magazine, often associated with subscription drives or marketing events in the mid-20th century. While they mimic the appearance of bimetallic currency like the Canadian toonie, they are private tokens without legal tender status.