Nixon Now Campaign Button Value Guide

The 'Nixon Now' campaign button is a quintessential piece of 1972 political history, representing Richard Nixon's landslide victory over George McGovern. These buttons are highly collectible for their iconic typography and their role in a campaign that emphasized national stability and continuity.

What Is Nixon Now Campaign Button Worth?

The typical price range for Nixon Now Campaign Button is $10 - $20 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:

• Physical condition is paramount; buttons with rusted backs, foxing on the paper, or cracked celluloid are valued closer to $10.
• The size of the button significantly impacts price, as larger or rarer oversized versions can command the higher end of the $20 range.
• Color vibrancy, specifically the preservation of the original red, white, and blue pigments without sun-fading, increases desirability.
• Provenance or inclusion in a complete set of 1972 GOP campaign memorabilia can bolster the individual item's market value.

How to Identify Nixon Now Campaign Button?

• Verify the 'Nixon Now' slogan is printed in the specific bold, sans-serif font used during the 1972 re-election cycle.
• Check for the presence of a union bug or manufacturer's mark, often found on the curl or the back of the tin button.
• Ensure the construction consists of a printed paper layer over a tin shell, protected by a clear plastic celluloid coating.
• Look for the original safety-pin style fastening mechanism on the reverse side, which should show age-appropriate patina.

History of Nixon Now Campaign Button

Richard Nixon successfully ran for re-election in 1972, defeating George McGovern in a landslide. The 'Nixon Now' slogan was a key part of his campaign, emphasizing stability and continuity. Campaign buttons like this one were a popular and effective way for campaigns to spread their message and for supporters to show their allegiance.