Orange Crush Advertising Sign Value Guide

This vintage tin Orange Crush sign is a quintessential piece of mid-century Americana, representing the brand's 1940s-1950s marketing push for 'Natural Flavor' and 'Natural Color.' Its vibrant red and orange palette captures the nostalgic essence of Clayton J. Howel's iconic soda brand during its peak popularity in the United States.

What Is Orange Crush Advertising Sign Worth?

The typical price range for Orange Crush Advertising Sign is $150 - $180 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:

• Condition of the tin surface, specifically the presence of rust, scratches, or fading in the orange and red pigments.
• Market demand for mid-century soda advertising, with current valuations for this model ranging from $150 to $180.
• The presence of original mounting holes and the overall structural integrity of the rectangular metal sheet.
• Clarity and legibility of the 'Natural Flavor' and 'Natural Color' slogans which are key to this specific design's collectibility.

How to Identify Orange Crush Advertising Sign?

• Verify the rectangular tin construction and the specific slogan 'ASK FOR A Crush NATURAL FLAVOR! NATURAL COLOR!'
• Check for the era-appropriate 1940-1950 typography and the use of the 'Crush' logo style from that period.
• Look for authentic age-related wear on the tin surface, as these signs were originally produced for US retail environments.
• Confirm the predominantly red and orange color scheme which is characteristic of this specific mid-century production run.

History of Orange Crush Advertising Sign

Orange Crush was created in 1911 by Clayton J. Howel, who founded the Crush brand with a formula for orange-flavored syrup that could be mixed with carbonated water. Early advertisements emphasized the natural ingredients, as seen on this sign. The brand quickly gained popularity across the United States and remains a recognized soft drink today, having undergone various changes in ownership and branding over the decades. Vintage advertising signs like this one are highly sought after by collectors as they represent a nostalgic era of soda marketing and Americana.