Our Beer Can Value Guide
- Period
- 1970-1979
- Origin
- United States
- Materials
- Aluminum, Paint
- Category
- Beer can
The Our Beer aluminum pull-tab can is a classic piece of 1970s breweriana produced by the Huber Brewing Company of Monroe, Wisconsin. This regional collectible represents a pivotal era in American packaging history, marking the transition period before the industry-wide adoption of stay-on tabs.
What affects the value of Our Beer Can?
- Condition of the paint and graphics, specifically looking for the absence of humidity spotting or 'can rot'.
- Structural integrity, including the presence of dents, scratches, or sun-fading on the beer mug illustration.
- The method of opening, as top-opened cans generally command different interest than bottom-opened examples.
- Market demand for regional Wisconsin brewery labels and Huber Brewing Company historical artifacts.
How to Identify Our Beer Can?
- Verify the presence of the original pull-tab top, which was the industry standard for the 1970-1979 era.
- Look for the specific graphic of a filled beer mug prominently displayed on the aluminum body.
- Check for the Huber Brewing Company manufacturer markings, indicating its origin in Monroe, Wisconsin.
- Confirm the material is lightweight aluminum rather than earlier steel or tin-plate compositions.
History of Our Beer Can
Our Beer was a regional brand associated with the Huber Brewing Company of Monroe, Wisconsin. This specific can design dates to the transition period in packaging when pull-tabs were the industry standard before the adoption of stay-on tabs. Huber Brewing is notable for being one of the few small breweries to survive the consolidation of the American beer market in the mid-twentieth century.
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