Parapluie Revel Poster Value Guide

The 1922 Parapluie Revel poster is a masterpiece by Leonetto Cappiello, the father of modern advertising, created for the Revel umbrella company in Lyon. It is highly collectible for its revolutionary use of bold, minimalist figures against a stark background, a style that defined early 20th-century visual shorthand.

What Is Parapluie Revel Poster Worth?

The typical price range for Parapluie Revel Poster is $10,800 - $12,000 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:

• Condition is paramount, with the highest values of $12,000 reserved for examples with vibrant colors and minimal foxing or tearing.
• The presence of professional linen backing can enhance value by stabilizing the fragile 1922 paper and improving display quality.
• Market demand for Leonetto Cappiello's work remains high, particularly for this specific design which is considered one of his most iconic 'brand' images.
• Provenance and authenticity documentation from reputable poster galleries can significantly impact the final sale price.

How to Identify Parapluie Revel Poster?

• Verify the artist signature 'L. Cappiello' and the printer's mark, typically 'Les Nouvelles Affiches Cappiello' or 'Devambez'.
• Check for the authentic lithographic printing process, which should show rich ink saturation and distinct layering rather than modern digital dots.
• Confirm the dimensions of the original large-format stone lithograph, which typically measures approximately 47 by 63 inches.
• Examine the paper quality for signs of age-appropriate oxidation and the presence of a linen backing, which is common for preserved 1920s posters.

History of Parapluie Revel Poster

Created in 1922 for the Revel umbrella company in Lyon, this iconic design by Leonetto Cappiello—known as the father of modern advertising—revolutionized poster art by using bold, simple figures against a single-color background to create a visual shorthand that was instantly recognizable to passersby.