Pepsi-Cola Metal Sign Value Guide

This rectangular steel sign represents a pivotal era in Pepsi-Cola history, showcasing the transition from cursive script to the modern block lettering introduced in 1962. These signs were essential point-of-sale tools, originally displayed on beverage coolers and in convenience stores across the United States to capture the bold aesthetic of the 1960s and 70s.

What affects the value of Pepsi-Cola Metal Sign?

• Condition of the enamel and paint, specifically the vibrancy of the red, white, and blue colors.
• Presence of original mounting holes and lack of significant rust or metal corrosion.
• Market demand for 1960s-1975 era 'block logo' memorabilia compared to earlier script versions.
• Authenticity of the materials, as original steel examples command higher prices than modern tin reproductions.

How to Identify Pepsi-Cola Metal Sign?

• Verify the presence of the 1962-era block 'PEPSI' logo rather than the earlier cursive script.
• Check for authentic steel construction with enamel or painted finishes typical of mid-century retail displays.
• Look for signs of age-appropriate wear on the edges and mounting holes consistent with 1960s-1970s retail use.
• Confirm the rectangular dimensions and United States origin markings often found in small print at the bottom edge.

History of Pepsi-Cola Metal Sign

This style of sign was used extensively in retail environments during the mid-1960s and 1970s. The logo transition from the cursive script to the block 'PEPSI' text occurred in 1962, marking a shift toward a more modern, bold advertising aesthetic. These signs were often placed on beverage coolers or hung in convenience stores as part of point-of-sale displays.