Pepsi-Cola Metal Sign Value Guide

This rectangular steel sign represents a pivotal era in Pepsi-Cola history, showcasing the transition from cursive script to the modern block lettering introduced in 1962. These signs were essential point-of-sale tools, originally displayed on beverage coolers and in convenience stores across the United States to capture the bold aesthetic of the 1960s and 70s.

What Is Pepsi-Cola Metal Sign Worth?

The typical price range for Pepsi-Cola Metal Sign is $150 - $165 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:

• Condition of the enamel and paint, specifically the vibrancy of the red, white, and blue colors.
• Presence of original mounting holes and lack of significant rust or metal corrosion.
• Market demand for 1960s-1975 era 'block logo' memorabilia compared to earlier script versions.
• Authenticity of the materials, as original steel examples command higher prices than modern tin reproductions.

How to Identify Pepsi-Cola Metal Sign?

• Verify the presence of the 1962-era block 'PEPSI' logo rather than the earlier cursive script.
• Check for authentic steel construction with enamel or painted finishes typical of mid-century retail displays.
• Look for signs of age-appropriate wear on the edges and mounting holes consistent with 1960s-1970s retail use.
• Confirm the rectangular dimensions and United States origin markings often found in small print at the bottom edge.

History of Pepsi-Cola Metal Sign

This style of sign was used extensively in retail environments during the mid-1960s and 1970s. The logo transition from the cursive script to the block 'PEPSI' text occurred in 1962, marking a shift toward a more modern, bold advertising aesthetic. These signs were often placed on beverage coolers or hung in convenience stores as part of point-of-sale displays.