Plymouth Road Runner Neon Sign Value Guide

The Plymouth Road Runner neon sign is a premier piece of Mopar memorabilia, celebrating the 1968 partnership where Plymouth paid $50,000 to use the Warner Bros. character. These signs represent the high-performance muscle car era and the legendary 'beep-beep' horn branding that defined the brand's speed and agility.

What Is Plymouth Road Runner Neon Sign Worth?

The typical price range for Plymouth Road Runner Neon Sign is $2,200 - $2,400 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:

• Operational status of the neon gas and transformer, as flickering or dead sections significantly reduce the $2,200-$2,400 valuation.
• The physical condition of the glass tubing, specifically looking for any cracks, chips, or previous repair work.
• Overall size and visual impact of the metal housing, with larger dealership-style units commanding the highest prices.
• Authenticity of the 'Road Runner' branding and its appeal to Mopar enthusiasts looking for period-correct garage decor.

How to Identify Plymouth Road Runner Neon Sign?

• Verify the presence of the official Warner Bros. Road Runner character likeness used under the 1968 licensing agreement.
• Inspect the glass tubing for consistent diameter and professional bends characteristic of custom-made USA craftsmanship.
• Check the metal housing and transformer for age-appropriate wear consistent with the 1990-2010 production era.
• Confirm the color palette matches the vibrant blues and oranges associated with the classic Plymouth dealership aesthetic.

History of Plymouth Road Runner Neon Sign

In 1968, Plymouth paid Warner Bros. $50,000 for the rights to use the Road Runner name and likeness for their new high-performance muscle car. They even spent $10,000 to develop a unique 'beep-beep' horn. These signs became staples of Plymouth dealerships throughout the late 1960s and 1970s, representing the speed and agility of the Mopar brand.