Popeil Veg-O-Matic Value Guide

Period
1960-1969
Origin
United States
Materials
Plastic, stainless steel
Category
Popeil

The Popeil Veg-O-Matic is a quintessential piece of 1960s Americana, famously marketed by Ron Popeil with the catchphrase 'It slices! It dices!' As a pioneer of the television infomercial, this manual food processor is highly collectible for its cultural impact and revolutionary interchangeable blade design.

What affects the value of Popeil Veg-O-Matic?

  • Presence of the original 1960s graphic box, which significantly increases appeal to pop-culture collectors.
  • Condition of the plastic body, specifically looking for a lack of yellowing or cracks from age.
  • Completeness of the set, including all original interchangeable stainless steel blade inserts.
  • Functional integrity of the plunger and the sharpness of the original cutting surfaces.

How to Identify Popeil Veg-O-Matic?

  • Check for the original 1960s white and red plastic housing with the 'Veg-O-Matic' logo prominently displayed.
  • Verify the presence of stainless steel interchangeable blade inserts designed for slicing, wedging, and dicing.
  • Look for the 'Popeil Brothers, Inc. Chicago' manufacturer stamp on the base or original packaging.
  • Ensure the manual plunger mechanism operates with a single downward stroke through the blade grid.

History of Popeil Veg-O-Matic

Invented by Samuel Popeil and famously marketed by his son Ron Popeil, the Veg-O-Matic became a cultural icon of 1960s American television. It was one of the first products to demonstrate the power of the infomercial, popularized by the catchphrase, It slices! It dices! The design revolutionized home food preparation by utilizing interchangeable blade inserts.

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