Royal Crown Cola Metal Thermometer Value Guide

This mid-20th century Royal Crown Cola thermometer is a quintessential piece of Americana, originally used as functional advertising in general stores and gas stations. It represents the peak of the brand's 'Best by Taste-Test' campaign, making it a highly sought-after item for soda memorabilia collectors.

What affects the value of Royal Crown Cola Metal Thermometer?

• The overall condition of the paint and the clarity of the diamond logo significantly impact the $140-$155 price range.
• Functionality of the mercury glass tube is critical; a working thermometer commands a higher premium.
• Presence of rust, fading, or 'crazing' on the tin surface can decrease the value for serious collectors.
• Authenticity of the era, specifically pieces originating from the USA during the 1950s-1960s production run.

How to Identify Royal Crown Cola Metal Thermometer?

• Look for the classic red, white, and blue Royal Crown Cola diamond logo prominently displayed at the top.
• Verify the vertical tin construction which was standard for RC Cola advertising pieces produced between 1950 and 1965.
• Check for the presence of a glass tube containing mercury, which is characteristic of authentic period manufacturing.
• Examine the mounting holes at the top and bottom for signs of age-appropriate wear or original grommets.

History of Royal Crown Cola Metal Thermometer

Royal Crown Cola, often known as RC Cola, was developed by a pharmacist in 1905. These thermometers were common decorative and functional advertisements produced for general stores and gas stations during the mid-20th century to capitalize on the brand's 'Best by Taste-Test' campaign.