Shakespeare Wondereel 1700 II Model DJ Value Guide

The Shakespeare Wondereel 1700 II Model DJ is a quintessential piece of American angling history, representing the post-WWII boom in recreational fishing. Produced between 1970 and 1975, this iconic push-button reel is prized by collectors for its distinctive green and gold finish and its role in making tangle-free fishing accessible to the masses.

What affects the value of Shakespeare Wondereel 1700 II Model DJ?

• Mechanical functionality, specifically the smoothness of the push-button release and level-wind mechanism.
• Cosmetic condition of the green and gold finish, as these are prone to scratching and paint loss over time.
• Presence of the original box and instructional paperwork, which can push value toward the $25 ceiling.
• Corrosion levels on the internal steel parts, which significantly impacts the reel's utility and collectible appeal.

How to Identify Shakespeare Wondereel 1700 II Model DJ?

• Verify the 'Model DJ' designation stamped on the reel body to confirm the 1970-1975 production era.
• Look for the signature two-tone aesthetic featuring a green housing paired with gold-toned accents.
• Check for the original Shakespeare Company branding and 'Wondereel' script typical of the 1700 series.
• Confirm the construction materials consist of a mix of aluminum, steel, and period-accurate plastic components.

History of Shakespeare Wondereel 1700 II Model DJ

The Shakespeare Company, founded by William Shakespeare Jr. in 1897, revolutionized fishing with the introduction of the level-wind reel. The 1700 series Wondereels were iconic mid-century American tools designed to make fishing accessible and tangle-free for recreational anglers during the post-WWII outdoor recreation boom.