Simon Pure Beer Tray Value Guide

The Simon Pure Beer tray is a prized piece of breweriana from The William Simon Brewery of Buffalo, New York, which operated from 1897 until the early 1970s. These mid-20th-century metal trays are highly collectible for their vibrant lithography and connection to the historic 'Simon Pure' brand identity.

What affects the value of Simon Pure Beer Tray?

• Surface condition is critical, with minimal paint chips, rust, or 'crazing' commanding the highest prices.
• The presence of original vibrant colors without significant UV fading from tavern display increases market value.
• Rarity of the specific slogan or graphic variant used during the 1930-1950 production era.
• Structural integrity, specifically the absence of dents or warping in the metal tray body.

How to Identify Simon Pure Beer Tray?

• Look for the iconic Simon Pure logo and slogan centered on the round metal surface.
• Verify the manufacturer's mark, often found on the rim, indicating production between 1930 and 1950.
• Check for the specific 'William Simon Brewery' branding and Buffalo, New York origin details.
• Examine the lithograph quality; authentic trays feature a durable, baked-on enamel finish typical of mid-century promotional items.

History of Simon Pure Beer Tray

Simon Pure Beer was a brand produced by The William Simon Brewery in Buffalo, New York. Founded in 1897, the brewery was a significant local institution for decades. These trays were commonly used in taverns and homes for serving beverages and as promotional items to build brand loyalty, particularly popular during the mid-20th century.