Simon Pure Beer Tray Value Guide

The Simon Pure Beer tray is a prized piece of breweriana from The William Simon Brewery of Buffalo, New York, which operated from 1897 until the early 1970s. These mid-20th-century metal trays are highly collectible for their vibrant lithography and connection to the historic 'Simon Pure' brand identity.

What Is Simon Pure Beer Tray Worth?

The typical price range for Simon Pure Beer Tray is $125 - $145 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:

• Surface condition is critical, with minimal paint chips, rust, or 'crazing' commanding the highest prices.
• The presence of original vibrant colors without significant UV fading from tavern display increases market value.
• Rarity of the specific slogan or graphic variant used during the 1930-1950 production era.
• Structural integrity, specifically the absence of dents or warping in the metal tray body.

How to Identify Simon Pure Beer Tray?

• Look for the iconic Simon Pure logo and slogan centered on the round metal surface.
• Verify the manufacturer's mark, often found on the rim, indicating production between 1930 and 1950.
• Check for the specific 'William Simon Brewery' branding and Buffalo, New York origin details.
• Examine the lithograph quality; authentic trays feature a durable, baked-on enamel finish typical of mid-century promotional items.

History of Simon Pure Beer Tray

Simon Pure Beer was a brand produced by The William Simon Brewery in Buffalo, New York. Founded in 1897, the brewery was a significant local institution for decades. These trays were commonly used in taverns and homes for serving beverages and as promotional items to build brand loyalty, particularly popular during the mid-20th century.