TaB Soda Bottle Value Guide

Launched in 1963 as The Coca-Cola Company's first diet beverage, TaB is a cornerstone of Mid-Century Modern soda history. This specific 10-ounce bottle is highly collectible for its distinctive embossed starburst texture and white applied color labeling (ACL) that defined the brand's early aesthetic.

What Is TaB Soda Bottle Worth?

The typical price range for TaB Soda Bottle is $15 - $17 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:

• Condition of the white enamel labeling, as fading or 'dishwasher dullness' significantly reduces value.
• Clarity of the glass, with a premium placed on examples free of 'case wear' or heavy scuffing.
• Presence of original manufacturing defects or unique regional bottling marks.
• Overall preservation of the embossed starburst texture, which should feel sharp rather than worn down.

How to Identify TaB Soda Bottle?

• Look for the signature embossed starburst or 'pebbled' texture across the clear glass body.
• Verify the presence of the white applied color labeling (ACL) featuring the stylized TaB logo.
• Check the bottle base for date codes and manufacturer marks consistent with the 1963-1970 production era.
• Ensure the bottle is the standard 10-ounce size used during the initial United States market rollout.

History of TaB Soda Bottle

Launched in 1963 by The Coca-Cola Company, TaB was the corporation's first diet soda. It was marketed towards people who wanted to keep 'tabs' on their weight. The distinctive textured glass and starburst pattern are hallmarks of its early Mid-Century Modern branding. Although largely replaced by Diet Coke in the 1980s, TaB maintained a cult following until it was officially discontinued in 2020.