Taco Bell Chihuahua Plush Toy Value Guide

This 2000 Taco Bell Chihuahua plush commemorates the turn of the millennium, featuring the iconic mascot in a festive purple 'Happy New Year 2000' hat. As one of the final promotional items from the 'Yo quiero Taco Bell?' campaign, it represents a peak moment in late-90s advertising history.

What Is Taco Bell Chihuahua Plush Toy Worth?

The typical price range for Taco Bell Chihuahua Plush Toy is $10 - $20 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:

• The functional status of the internal voice box significantly impacts the $10-$20 price range.
• Presence of the original cardboard hang tag increases the value toward the higher end of the spectrum.
• Condition of the screen-printed text on the purple hat, as the '2000' lettering is prone to cracking or peeling.
• Overall cleanliness of the tan plush fabric and lack of fraying on the hat's pom-pom or base.

How to Identify Taco Bell Chihuahua Plush Toy?

• Check for the original tush tag indicating 'Made in China' and official Taco Bell licensing information.
• Verify the presence of the specific purple cone-shaped hat with 'Happy New Year 2000' printed on the front.
• Confirm the plush features the signature large plastic eyes and the specific tan color associated with the Gidget-inspired mascot.
• Look for the internal sound box that originally played the dog's catchphrase, though these often fail over time.

History of Taco Bell Chihuahua Plush Toy

The Taco Bell Chihuahua, known for the catchphrase 'Yo quiero Taco Bell?', was an advertising mascot for Taco Bell from 1997 to 2000. Voiced by Carlos Alazraqui, the dog's popularity led to a variety of merchandise, including plush toys, which were often tied to specific campaigns or holidays. This particular plush commemorates the new millennium.