Vintage Pepsi Menu Board Value Guide

This vintage Pepsi-Cola menu board, produced by Impact International Inc., represents a classic era of point-of-purchase advertising found in 1970s diners and bowling alleys. Its distinctive molded plastic design and felt-backed letter slots allowed commercial establishments to customize lane assignments or daily specials while maintaining Pepsi's brand visibility.

What Is Vintage Pepsi Menu Board Worth?

The typical price range for Vintage Pepsi Menu Board is $45 - $50 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:

• Condition of the molded plastic, specifically looking for cracks, yellowing, or heat warping from old kitchen environments.
• Completeness of the felt backing; missing or peeling felt strips significantly reduce the display utility and value.
• Presence of original plastic lettering or specific customization, such as bowling alley lane markers.
• Clarity and color vibrancy of the printed Pepsi logo, as these were prone to fading if exposed to direct sunlight.

How to Identify Vintage Pepsi Menu Board?

• Look for the 'Impact International Inc.' manufacturer mark typically found on the reverse or bottom edge.
• Verify the 1973-1980 era Pepsi logo, which features the modern globe design within a rectangular frame.
• Check for the original felt-lined horizontal grooves designed to hold plastic marquee letters.
• Examine the back for original adhesive strips or metal mounting holes used for wall installation.

History of Vintage Pepsi Menu Board

These menu boards were produced by Impact International Inc. as promotional items for soda fountains, diners, and bowling alleys. During the 1970s and 1980s, Pepsi-Cola aggressively distributed these to commercial establishments to ensure brand visibility at the point of purchase. This specific piece was customized for a bowling alley lane assignment tracker.