Wizard Outboard Motor Value Guide

The Wizard Outboard Motor served as the iconic private-label brand for Western Auto Supply Company, offering reliable marine propulsion to mid-century American boaters. These engines are highly collectible today because they were manufactured by industry giants Kiekhaefer Mercury and Scott-Atwater, blending high-performance engineering with classic aesthetic appeal.

What Is Wizard Outboard Motor Worth?

The typical price range for Wizard Outboard Motor is $135 - $150 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:

• Mechanical condition and whether the engine still has compression and spark for operation.
• The presence of original paint and the preservation of the Western Auto decals.
• Rarity of the specific model year, with certain Kiekhaefer-built versions commanding more interest.
• Completeness of the unit, including the original rubber components and integrated tank assembly.

How to Identify Wizard Outboard Motor?

• Look for the integrated fuel tank and pull-start assembly characteristic of the 1948-1954 design era.
• Check for the 'Wizard' branding and Western Auto Supply Company decals on the motor housing.
• Inspect the serial number plate to determine if the unit was manufactured by Kiekhaefer Mercury or Scott-Atwater.
• Verify the construction materials, which should consist of a mix of steel, aluminum, and cast iron components.

History of Wizard Outboard Motor

Wizard was the private-label brand for Western Auto Supply Company, which began selling these motors in the late 1930s. The motors were primarily manufactured by Kiekhaefer Mercury or Scott-Atwater, providing reliable and affordable propulsion for the mid-century American recreational boater.