Bradley Doll Value Guide

Estimated Value
$25 – $28
Period
1970-1980
Origin
South Korea
Materials
Vinyl, Fabric, Lace, Synthetic Hair, Plastic
Category
Bradley doll

Bradley Dolls are iconic 1970s and 1980s collectibles known for their 'big eye' aesthetic and elaborate Victorian-style fashion. Produced by the Bradley Import Company in South Korea, these dolls were designed specifically for display on boudoirs and shelves rather than for active play.

What Is Bradley Doll Worth?

The typical price range for Bradley Doll is $25 - $28 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:

  • Condition of the green lace and fabric, as these materials are prone to dust accumulation and sun fading.
  • The vibrancy and curl retention of the red synthetic hair, which can become matted over time.
  • Presence of original accessories such as the matching hat or parasol often included with Victorian-style models.
  • Structural integrity of the internal wire frame used to maintain the doll's pose and dress shape.

How to Identify Bradley Doll?

  • Check for the original 'Bradley Import Co.' gold foil sticker or sewn-in tag indicating 'Made in Korea'.
  • Look for the signature large, expressive painted eyes and long synthetic eyelashes characteristic of the era.
  • Verify the presence of the wire-supported tiered gown and the specific green lace trim used in this 1970-1980 production run.
  • Examine the base; authentic Bradley dolls are often mounted on a circular plastic stand to support their voluminous fabric dresses.

History of Bradley Doll

Bradley Dolls were popular decorative collectibles produced by the Bradley Import Company. They became a staple of home decor in the late 20th century, often sold in gift shops and department stores. Known for their large, expressive eyes and elaborate tiered gowns with lace trim, they were designed as display pieces rather than toys for play.

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