Coca-Cola Porcelain Button Sign Value Guide

The 24-inch Coca-Cola Porcelain Button Sign from the early 1950s is a quintessential piece of Americana that helped define roadside advertising. These signs are highly collectible due to their iconic 'contour bottle' graphic and the durable porcelain enamel finish that has preserved their vibrant red color for decades.

What affects the value of Coca-Cola Porcelain Button Sign?

• Overall condition of the porcelain, specifically the absence of 'flea bites' or porcelain loss around the mounting holes.
• The vibrancy and gloss of the red enamel, as fading or chalking significantly reduces the $1,600-$1,750 market value.
• The presence of original mounting hardware or the lack of extra drilled holes.
• Clarity and crispness of the contour bottle graphic and the Coca-Cola script logo.

How to Identify Coca-Cola Porcelain Button Sign?

• Verify the 24-inch diameter and the presence of a slight convex 'button' shape rather than a flat surface.
• Check for the classic contour bottle graphic centered on the vibrant red porcelain enamel background.
• Look for authentic mounting holes and signs of heavy-gauge steel construction typical of 1950-1955 USA production.
• Inspect the enamel for a high-gloss finish and 'shelving' where different colors of porcelain meet.

History of Coca-Cola Porcelain Button Sign

Introduced in the late 1940s and reaching peak popularity in the 1950s, these 'button' signs were a staple of American roadside advertising. The design featuring the contour bottle helped cement Coca-Cola's brand identity across diners and gas stations globally.