Orange Crush Flange Sign Value Guide

This 1930s-1940s Orange Crush flange sign is a premier example of mid-century American soda advertising, designed to capture the essence of Clayton J. Howell's 1916 beverage launch. Its double-sided porcelain construction and perpendicular mounting style made it a high-visibility staple for general stores and soda fountains across the United States.

What affects the value of Orange Crush Flange Sign?

• Overall condition of the porcelain, specifically the presence of chips, 'shelled' areas, or fading in the orange pigment.
• The integrity of the flange bend, as original signs with unbent or non-corroded mounting strips command higher prices.
• Clarity and vibrancy of the double-sided graphics, with a value range typically falling between $350 and $450.
• Market demand for early 20th-century soda memorabilia and the specific appeal of the Orange Crush brand history.

How to Identify Orange Crush Flange Sign?

• Check for the characteristic 90-degree metal flange used for perpendicular wall mounting.
• Verify the heavy porcelain enamel finish which should have a distinct glass-like sheen and slight thickness.
• Look for the specific 1930s-1940s era Orange Crush typography and branding colors.
• Inspect the mounting holes on the flange for authentic wear consistent with mid-20th-century installation.

History of Orange Crush Flange Sign

Orange Crush was first developed in 1906 by Clayton J. Howell and launched in 1916. The original formula and branding aimed to capture the essence of a freshly squeezed orange. Flange signs like this were popular advertising tools in the early to mid-20th century, designed to be mounted perpendicular to a building to attract attention from both directions.