Orange Crush Thermometer Sign Value Guide
- Period
- 1940s-1950s
- Origin
- United States
- Materials
- Tin, glass
- Category
- Soda advertising
This mid-century Orange Crush thermometer is a classic piece of Americana, representing the brand's peak popularity following Neil C. Ward's 1916 formula perfection. These signs served a dual purpose as functional weather instruments and vibrant advertisements outside general stores and soda fountains.
What affects the value of Orange Crush Thermometer Sign?
- The working condition of the glass thermometer tube significantly impacts the final market price.
- The preservation of the bright orange and blue pigments, which are prone to fading from sun exposure.
- Presence of original mounting holes and lack of excessive rust or 'crazing' on the tin lithography.
- Overall scarcity of the specific bottle cap graphic compared to later 1960s logo variations.
How to Identify Orange Crush Thermometer Sign?
- Look for the iconic Orange Crush bottle cap logo prominently displayed on the tin face.
- Verify the presence of a glass tube thermometer, which was standard for 1940s and 1950s production.
- Check for authentic age-related wear on the tin surface, as these were primarily designed for outdoor use.
- Ensure the typography matches the specific branding used by the company during the mid-20th century.
History of Orange Crush Thermometer Sign
Orange Crush was first developed in 1906 by Clayton J. Howel, but it was in 1916 that Neil C. Ward, a beverage chemist, perfected the formula and patented it. The drink quickly gained popularity, leading to widespread advertising, including promotional items like this thermometer sign. These signs were commonly displayed outside general stores, soda fountains, and other establishments that sold the beverage, serving as both a functional item and an eye-catching advertisement.
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