Advertising Signs Value & Price Guide

Collecting vintage advertising signs offers a unique opportunity to own a piece of commercial history and graphic design evolution. From porcelain gas station emblems to vibrant neon beer signs, these pieces serve as iconic decor that captures the spirit of past eras.

Price Range: $225 - $250 based on recent sales

History of Advertising Signs

The history of advertising signs mirrors the industrial revolution and the rise of consumer culture in the late 19th and early 20th centuries. Early signs were often hand-painted wood or heavy cast iron, but the introduction of porcelain enamel in the 1880s revolutionized the industry by creating weather-resistant, vibrant displays that could withstand the elements at gas stations and storefronts. As the mid-century approached, the 'Golden Age' of advertising introduced neon lighting and lithographed tin, allowing brands like Red Crown Gasoline and Coca-Cola to become household names through bold typography and striking imagery. These signs were not just informational; they were engineered to be permanent landmarks in the American landscape, reflecting the economic booms of the 1920s and the post-war 1950s.

Value Factors for Advertising Signs

The typical price range for Advertising Signs is $225 - $250 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:

• Material and durability, with porcelain enamel generally commanding higher prices than tin or cardboard due to its longevity.
• Brand desirability, specifically 'Petroleum' (gas and oil) and soda brands which consistently lead the market in value.
• Condition and 'shelving,' referring to the physical depth of the porcelain layers and the lack of significant chipping or fading.
• Visual appeal and size, where large-scale 'button' signs or animated neon displays fetch premium prices from high-end collectors.

Tips for Buying Advertising Signs

• Inspect the edges and mounting holes of porcelain signs for authentic wear versus artificial distressing.
• Verify the presence of a maker's mark or date code, often found in small print at the bottom margin of tin and porcelain pieces.
• Check neon signs for original transformers and gas tube integrity, as repairs can be costly and impact the vintage value.
• Be wary of modern reproductions of popular brands like Coca-Cola and Mobil; authentic signs usually have a specific weight and finish depth.

Items in This Collection

• Coca-Cola Button Sign
• Marlboro Man Tin Sign
• Railway Express Agency Porcelain Sign
• Babe Ruth Pinch-Hit Tobacco Sign
• Vintage Coca-Cola Button Sign
• Mobil Pegasus Neon Sign
• Samuel Adams Neon Sign
• Red Crown Gasoline Sign
• Red Crown Gasoline Porcelain Sign
• Mobiloil Porcelain Sign
• Orange Crush Thermometer Sign