The Reindeer Book Value Guide

The Reindeer Book by Aurelius Battaglia, Western Publishing 1965 | eBay
The Reindeer Book
Estimated Value
$15 – $25
Period
1960-1970
Origin
United States
Materials
board paper, printed ink, glue

The Reindeer Book is a quintessential mid-20th century holiday collectible published by Western Publishing as part of the iconic Golden Shape Book series. These die-cut board books are highly sought after for their nostalgic 1960s illustrations and unique silhouette that mirrors the reindeer cover art.

What Is The Reindeer Book Worth?

The typical price range for The Reindeer Book is $15 - $25 based on recent sales. However, values can vary depending on the item's condition, rarity, and other factors such as:

  • Condition of the die-cut edges, as these board books are prone to 'feathering' or splitting at the corners.
  • Presence of the original price mark or any vintage retail stickers which can impact collector appeal.
  • Structural integrity of the spine and glue, which often becomes brittle in books from the 1960s and 1970s.
  • Overall cleanliness of the board pages, specifically the absence of crayon marks or heavy foxing.

How to Identify The Reindeer Book?

  • Verify the 'Golden Shape Book' branding and the Western Publishing Company imprint on the cover or title page.
  • Check for the distinct die-cut 'shaped' edges that follow the outline of the reindeer illustration rather than a standard rectangle.
  • Confirm the construction materials consist of thick, vintage board paper typical of 1960-1970 production standards.
  • Look for the original bold, saturated ink colors characteristic of mid-century Golden Book printing processes.

History of The Reindeer Book

The Reindeer Book is a mid-20th century shaped Golden Shape Book published by Western Publishing/Golden Books. These novelty die-cut board books were popular as inexpensive holiday children’s books sold in the 1950s–1970s. They combined bright, bold illustrations with sturdy board pages shaped to match the cover image, making them collectible seasonal items and common childhood keepsakes.

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